Strategic Marketing Services
In order to convert ideas into strategies, and strategies into action, we often recommend a structured Strategic Marketing Plan. This would include a full evaluation of client and competitor analysis, product and pricing strategies, market segmentation and positioning strategies as well as clearly targeted promotional, exhibition and PR activity. Marketing can be very cost effective providing it is focused properly, and the Strategic Marketing Plan provides that focus.
A Strategic Marketing Plan fundamentally differs from a Business Plan as it looks in depth at the Marketing function. Its similarity is the “strategic” element – in particular linking objectives, strategies and tactics together with measurements, monitoring and controls to ensure thorough implementation.
The starting points for a Strategic Marketing Plan are often a S.W.O.T Analysis (Strengths, Weaknesses, Opportunities and Threats) and a M.O.S.T Analysis.