Online Marketing Services
A Qualified Team with Creative Fresh Ideas
The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of digital marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Digital marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, online marketing also includes management of digital customer data and electronic customer relationship management systems. Online marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales.
Digital marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective online marketing requires a comprehensive strategy that combines a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
At Pittheus Business Consulting we offer bespoke online marketing services and we strongly believe that online marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Brands can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. Please take a look below so you can see the online marketing services that our team here in Pittheus Business Consulting can offer you:
Search Engine Marketing
Search Engine Marketing (SEM) is a very powerful form of online marketing which can often be carried out at low cost and yet produce impressive results. Search engine marketing seeks to promote websites by increasing their visibility in search engine result pages. We see no point in investing your money in creating a website, if that website will sit deep amongst the millions of other websites ranked by search engines like Google, YAHOO or Bing.
Your website will hardly ever be found by anyone, it will not generate any new enquiries and certainly it will not help your business in any shape or form. We believe that you need to make a return on your investment as soon as possible, increase your business volume, enquiries, turnover and profit. Without a comprehensive digital marketing plan your website is just another site lost in the big world wide web. Therefore you need to trust a professional team/agency that understands at least the basics of search engines and offer you quality online marketing services.
Here at Pittheus, we offer such online marketing services and we work to increase the visibility of your website on the search engines results pages. Our approach combines both search engine optimisation (SEO) or Organic Search, and pay per click campaigns (PPC) therefore providing a powerful and integrated strategy for achieving high search engine rankings. In a snapshot, our team offers online marketing services such as:
- Online Public Relations (PR)
- Pay per click Advertising (PPC)
- Forum Submission
- Data Mining & Analytics
The expansion of direct marketing utilises electronic mail to effectively communicate your message to your audience, encouraging brand loyalty and attracting new customers. Our services within the Email marketing discipline include the development of an email strategy which segments and targets specific groups ensuring the achievement of massive click-through and conversion rates.
One of the most popular forms of digital advertising on the world wide web is video and display advertising. A banner commonly advertises a product, service, or just another web site. At Pittheus Business Consulting we plan and manage banner campaigns and we also provide full monitoring and in depth click-through reporting to accompany those advertising campaigns.