Pittheus Business Consulting
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We support, transform and manage our clients' business operations in a wide variety of markets
September 23, Tuesday 2014
Marketing Strategy & Planning

Forward thinking ideas

In order to convert ideas into strategies, and strategies into action, we often recommend a structured Strategic Marketing Plan. This would include a full evaluation of client and competitor analysis, product and pricing strategies, market segmentation and positioning strategies as well as clearly targeted promotional, exhibition and PR activity. Marketing can be very cost effective providing it is focused properly, and the Strategic Marketing Plan provides that focus.

A Strategic Marketing Plan fundamentally differs from a Business Plan as it looks in depth at the Marketing function. Its similarity is the "strategic" element - in particular linking objectives, strategies and tactics together with measurements, monitoring and controls to ensure thorough implementation.

The starting points for a Strategic Marketing Plan are often a S.W.O.T Analysis (Strengths, Weaknesses, Opportunities and Threats) and a M.O.S.T Analysis.

The main areas covered in a Strategic Marketing Plan include the following:

  • Marketing mission
  • Marketing Audit
  • Market Segmentation
  • Positioning Strategies
  • Marketing Mix
  • Product and Branding Strategies
  • Pricing Strategies
  • Channels of Distribution
  • Advertising Strategies
  • Sales Promotion Strategies
  • Internet Marketing Strategies
  • Public Relations Strategies
  • Overall Marketing objectives and strategies
  • Marketing tactics, time scales and responsibilities
  • Marketing Budgets
  • Monitoring & Controling procedures
  • Implementation methods

However, a plan on it's own can often lead nowhere, and we recommend external and objective assistance from us in implementing the plan. For more information please do not hesitate to contact us.


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