At Pittheus Business Consulting we distinguish Branding from Marketing. We believe that branding is mostly about business design and the creation of a groundwork from which marketing can do its work. We use branding to create the message and marketing to communicate this message out. Branding is not the traditional features and benefits of your product or service. Branding is finding or sometimes creating your distinctive difference. It is what sets you apart from all other competitors. It is what motivates you, your people and excites your clients. It is the obvious benefit your product or service promises to provide.
Branding sets the stage for being significant, exclusive, relevant and impressive. It’s about having a unique story or purpose that unifies those that matter to you most:
Branding from the inside out
- Your Clients
- Your Staff
- Your Company
Do your employees believe in your product and the services that you offer? Are they standing 100% behind you in the mission of your brand?
It is important that your employees are informed and involved in new initiatives and strategies that are taking place within your company. If your staff is unable and unwilling to support your marketing efforts, the results of your branding strategy can be detrimental. At PBC we believe that you should engage your staff right from the start and encourage individual input. Your employees meet, greet and assist your customers in many different ways. They are the face of your brand.
If you think that creating a powerful brand image or enforcing your brand corporate identity are just buzz phrases for branding consultants then you should think again.
Every company, large or small, needs to have a strategy for corporate branding. These days, the perception of what your product or service can do is supremely important. It can be a very effective method of attracting new customers and strengthening your brand to existing ones.
Creating a strong image helps customers develop a perception for your product or service. People buy brand name products instead of other generic goods every single day. Until a customer has bought what you have to sell they have no experience to form an opinion, up until then customers buy mainly on perception.
If you are interested about our branding services please contact us for more information on how we can help you with your brand startegy.