Pittheus Business Consulting
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• We aim to offer the best custom web design and business solutions
We support, transform and manage our clients' business operations in a wide variety of markets
September 19, Friday 2014

Our work

The team at Pittheus Business Consulting is constantly working on something. We have provided a wide range of business solutions, each with their own unique strategic, creative and technical challenges.

The following is a representative selection of case studies of our most recent  work. Please do not hesitate to contact us regarding our projects and we will be happy to provide you with all the details and research work done for these subjects.

E-TOURISM IN GREECE

During the last decade, Information Communication Technologies (ICTs) have revolutionised the travel industry and as a result the global tourism industry is changing rapidly. According to many industry professionals, tourism as an industry requires a diverse range of information and lends itself well to the support offered by developing multimedia, communication technologies and information systems.

e-Tourism mirrors the digitalisation of all processes and value chains in the tourism, travel, hospitality and catering industries. It emerges as a term describing the entire range of applications of Information Communication Technologies on tourism and the implications for the tourism value chain. Since tourism plays a significant role in the Greek economy, our work here at Pittheus Business Consulting aims to explore the impact of the Internet in particular for the future competitiveness of small and medium-sized tourism enterprises (SMTEs) in Greece.

New technologies have been changing the way in which tourism corporations perform their business and how the entire system operates. The dynamic growth of the use of information communication technologies results in dramatic changes in the structure and operations of travel and tourism industries. Changes are particularly obvious in the way that tourism organisations communicate with their individual and institutional clients and how they manage their distribution channels. These developments present a major opportunity for innovative tourism organisations and destinations to improve their relative position in the international market. By adopting and implementing new and innovative business models and electronic commerce (eCommerce) they can extend their distribution channel and expand their value chain dramatically. New technologies can produce an essential contribution to tourism development. In particular, the Internet offers to tourism corporations the potential to make information and booking facilities available to large number of tourists at relatively low costs. It also provides them with a tool for communication between tourism suppliers, intermediaries, as well as end-consumers. Organisations such the OECD (Organisation for Economic Co-operation and Development) and WTO (World Trade Organisation) indicate that the Internet is revolutionising the distribution of tourism information and sales. An increasing proportion of Internet users are buying on–line and tourism will gain a larger and larger share of the online commerce market.

Evidently, the Internet is having a major impact as a source of information for the tourism industry. However, the SMTEs are facing more rigid barriers to the adoption of new information technology, in particular, e-business. Part of the problem relates to the scale and affordability of information technology, as well as the facility of implementation within rapidly growing and changing organisations. In addition, new solutions configured for large, stable, and internationally-oriented firms do not fit well for small, dynamic, and locally-based tourism companies. Despite these challenges, SMTEs in Greece with well-developed and innovative Web sites can now have “equal Internet access” to international tourism markets. This implies equal access to telecom infrastructure, as well as to marketing management and education. Many industry leaders suggest that “it is not the cost of being there, on the on-line market place, which must be reckoned with, but the cost of not being there.” It is certain that embracing digital communication and information technology is no longer an option, but a necessity. Therefore, one of the most important characteristics of electronic commerce is the opportunity and promise it holds for SMTEs to extend their capabilities and grow. Our work suggested that SMTEs which can demonstrate their capabilities to use e-commerce will have a competitive advantage in the e-commerce marketplace.

Our research showed the following benefits and barriers for Greek SMTEs adopting an e-commerce strategy:

Benefits of e-Tourism in Greece
  • Providing easy and real time access to information on tourism products and services 
  • Providing better information on tourism products and services
  • Providing convenience for customers
  • Expanding choices by customers 
  • Creating new markets 
  • Establishing interactive relationship with customers
  • Improving customer services 
  • Improving image and public recognition of the small & medium sized tourism enterprises
  • Saving time for providing tourism services 
  • Providing customised & specialised tourism products & services 
  • Reducing operating costs
  • Simplifying the business process
  • Interacting with business partners
  • Finding new business partners
Barriers of e-Tourism in Greece
  • Limited knowledge of available technology
  • Lack of awareness of e-commerce 
  • Lack of confidence in the benefits of e-commerce
  • Cost of initial investment
  • Cost of training human resources for e-commerce
  • Insufficient e-commerce infrastructure 
  • Lack of government support
  • Resistance to adoption of e-commerce
The above is just a snapshot of our work on e-Tourism in Greece. If you would like to see the full report please do not hesitate to contact us and we will be more than happy to provide you with our work.

E-AGRICULTURE

According to the Food and Agriculture Organisation of the United Nations (FAO) e-Agriculture is an emerging field in the intersection of agricultural informatics, agricultural development and entrepreneurship, referring to agricultural services, technology dissemination, and information delivered or enhanced through the Internet and related technologies. More specifically, it involves the conceptualisation, design, development, evaluation and application of new (innovative) ways to use existing or emerging information and communication technologies (ICTs). E-Agriculture goes beyond technology, to promote the integration of technology with multimedia, knowledge and culture, with the aim of improving communication and learning processes between various actors in agriculture locally, regionally and worldwide. Facilitation, support of standards and norms, technical support, capacity building, education, and extension are all key components to e-Agriculture.

There are numerous types of activity related to e-agriculture applications that are widely recognized around the world today. The delivery of agricultural information and knowledge services (i.e. market prices, extension services, etc) using the Internet and related technologies falls under the definition of e-Agriculture. More advanced applications of e-agriculture in farming exist in the use of sophisticated Information and Communication Technologies such as satellite systems, Global Positioning Systems (GPS), advanced computers and electronic systems to improve the quantity and quality of production.

At Pittheus Business Consulting we focus mainly on technology based solutions such as e-commerce. We also aim to produce soon a case study on more advanced e-agriculture applications such as Precision Agriculture where farmers are using ICT's and other technologies in order to obtain more precise information about agricultural resources which allow them to identify, analyse and manage the variability of soil and plants for optimum profitability and protection of the environment.

e-Commerce and e-Marketing in Agriculture

Improved productions and high yields result in the need to look for profitable markets beyond local communities and electronic markets are providing a great opportunity for farmers to market and sell their goods to buyers at a global level. Recent studies showed that e-commerce is evolving in Agriculture. Farmers nowdays are using the Internet not only to market and sell their agricultural products over electronic networks but also using it as a tool to access information on commodity prices, weather, farm chemicals and machinery.

Our team here at Pittheus Business Consulting is aiming to provide our expertise to farmers in Greece in order to enhance the agricultural economy and help farmers transform their business into modern competitive enterprises. If the field of e-Agriculture is interesting to you please do not hesitate to contact us so we can provide you with more details.

YOUR GREEK MARKET

Our team here at Pittheus Business Consulting is really excited for currently developing  a Greek marketplace where producers of Greek goods can promote, market and sell their goods and services worldwide. For more info please visit www.yourgreekmarket.com

RETAIL AND E-COMMERCE

E-retail or Electronic Retail is the selling of retail goods over the Internet. E-retail sales have almost quadrupled over the past few years and as a result we have seen an enormous rise of excellent e-commerce web design which enables business owners to effectively communicate and sell their goods to their customers. Consumer surveys suggest that users can find the best deals on-line. Market research has shown also that users prefer buying from an e-shop rather than purchasing in a physical shop.

Here at Pittheus Business Consulting we have acquired vast experience in building successful e-retail shops and we have all the skills required to make your e-retailing experience unique.

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